Benefits of Promotional Products for Marketing Your Business
There are so many opportunities for a brand to set itself apart from its competitors, and one of these is using of promotional products. Giving away free, branded items to consumers – think caps or paper weights with your logo on them – can indeed work to keep you in people’s consciousness as they use these items on everyday.
If you’re looking for the specific advantages of adding promotional products to your marketing mix, here are the top five:
More Brand Recognition
A goal of any business, big or small, is usually brand recognition. How can you get attention for your brand amidst all the competition, and how can you remain in consumers’ minds? Customize something they use on a constant basis!
Wide Reach, Low Cost
When you have a limited budget for marketing, it can be difficult to decide how to spend it while ensuring that all your goals are met. Promotional products give you big value for your money, considering they are inexpensive yet deliver a significant, lasting impact. Take note of this: a simple giveaway can be a great way to encourage customer loyalty.
Business Card Alternative
Though business cards will always be an effective business tool, promotional products can be an alternative way of sharing your contact information. Instead of simply leaving a business card with your customer or potential customer, leave the card and one branded product. For example, if you sell books, give your customers a branded mug with each purchase. Every time they use that mug, you will be remembered, and that’s a plus for business.
As a business marketer, you need to understand the value of repeat exposure. How do you maintain consistent visibility for your business without spending too much money? Effortless. Picture things that people always like to keep around them. It comes back to pens, mugs, towelettes, paper weights and other everyday items with your logo on them.
Variety in Marketing
What can you say about your marketing portfolio? Say, if you had to pick between eating the same burger for lunch two days a week, or eating a different lunch every week, which would you prefer? Obviously, as with most people, you’ll probably go for variety.
The same thing can be applied to your business marketing. It’s important to have consistent marketing items, but when it comes to branding, branding also counts. Provided your logo is there, you can distribute various products that consumers can use. Of course, it’s also important that the products you give out are high quality; otherwise, it will cast a bad light on your business.